Privacy Policy

Last Updated: [Insert Date]

At Best Motorcycle Equipment (RiderArmorShop.com), we understand that safety extends beyond the gear you wear—it includes protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or make a purchase from us.

1. Information We Collect

To provide our riders with the best possible service, we collect the following types of information:

Personal Information

• Contact Details: Name, email address, phone number, shipping/billing address
• Payment Information: Credit card details (processed securely through our PCI-compliant payment processors)
• Account Information: Username, password (hashed), purchase history, preferences

Technical & Usage Data

• Device Information: IP address, browser type, operating system
• Usage Data: Pages visited, time spent, click patterns, referring website
• Location Data: Country/region for shipping and tax calculations (not precise GPS data)

2. How We Use Your Information

We use your information responsibly to enhance your riding gear shopping experience:

• Order Processing: Fulfill your purchases and provide customer support
• Communication: Send order confirmations, shipping updates, and respond to inquiries
• Improvements: Analyze website usage to improve our product offerings and user experience
• Security: Detect and prevent fraud, unauthorized transactions, and other illegal activities
• Personalization: Recommend products based on your browsing history and preferences (with your consent)
• Legal Compliance: Meet regulatory requirements and protect our legal rights

3. Data Sharing & Disclosure

We value your trust and only share information when necessary:

• Service Providers: Trusted third parties who assist with payment processing, shipping, IT services, and marketing (all under strict confidentiality agreements)
• Legal Requirements: When required by law or to protect our rights, safety, or property
• Business Transfers: In connection with a merger, acquisition, or sale of assets (you will be notified of any change in ownership)

We never sell your personal information to third parties for marketing purposes.

4. Data Storage & Security

We protect your data with the same seriousness we apply to motorcycle safety gear:

• Secure Storage: Data is stored on encrypted servers with limited access
• Payment Security: We use PCI-DSS compliant payment processors and never store full credit card details
• Technical Safeguards: Firewalls, encryption, secure protocols (HTTPS/SSL)
• Organizational Measures: Staff training, access controls, regular security audits

While we implement robust security measures, no internet transmission is 100% secure. We encourage riders to use strong passwords and monitor their accounts.

5. Your Rights & Choices

You have control over your personal information:

• Access & Correction: Review and update your account information through our website
• Data Portability: Request a copy of your personal data in a structured format
• Deletion: Request deletion of your personal data, subject to legal retention requirements
• Marketing Preferences: Opt-out of promotional emails using the unsubscribe link
• Cookies: Manage cookie preferences through your browser settings

To exercise these rights, contact us at [email protected]. We may verify your identity before processing requests.

6. Cookies & Tracking Technologies

Our website uses these technologies to enhance your experience:

• Essential Cookies: Required for site functionality (shopping cart, login)
• Performance Cookies: Help us understand how riders use our site
• Functional Cookies: Remember your preferences (language, region)
• Marketing Cookies: Show relevant ads (only with your consent)
• Analytics: We use Google Analytics to improve our services

You can manage cookies through your browser settings, but disabling essential cookies may affect website functionality.

7. International Data Transfers

As we serve riders worldwide, your data may be transferred to and processed in countries outside your own. We ensure all transfers comply with applicable data protection laws and implement appropriate safeguards.

8. Children’s Privacy

While we offer youth motorcycle gear, our website is not directed at children under 16. We do not knowingly collect personal information from children without parental consent.

9. Policy Updates

We may update this policy periodically to reflect changes in our practices or legal requirements. The updated version will be posted on our website with a revised “Last Updated” date.

10. Contact Us

Ride protected, ride confident—both on the road and online.

– The Rider Armor Shop Team